The importance of the UAE Market

The UAE plays a significant role in the superyacht industry and has been a thriving market for many years. Being one of the world’s premier luxury destinations, the UAE has witnessed a surge in demand for superyachts, attracting high-net-worth individuals and luxury enthusiasts from around the globe. Among the prominent players in this market, we have established a strong presence in the region.

The UAE’s strategic location, favourable business environment, and fast-developing marine infrastructure have made it an ideal destination for luxury yacht owners and enthusiasts. The superyacht market in the UAE has seen remarkable growth, driven by the increasing number of ultra-high-net-worth individuals in the region who seek luxury, exclusivity, and unparalleled experiences.

At Heesen, we recognise the immense potential of the UAE’s superyacht market and have been enthusiastically participating in the Dubai Boat Show for over thirty years. This show effectively contributes to establishing our brand presence in the region. Our shipyard is known for its exceptional craftsmanship, innovative design, and commitment to delivering quality superyachts that meet the unique demands of its clients. Thanks to the presence of some notable yachts in this region, our brand is established as one of the must-haves for UHNWI.

One of the key reasons for Heesen’s success in the UAE is our ability to cater to the specific needs and preferences of the region’s affluent clientele. We offer a diverse range of superyachts, ranging from sleek and sporty models, like Project Jade to luxurious and spacious displacement vessels, like Genesis, Lusine or the design concept XV67 by Winch Design. Our commitment to customisation allows clients to personalise their yachts, ensuring that every detail reflects their individual tastes and requirements. This level of flexibility and attention to detail has resonated with the discerning clientele in the UAE, further establishing Heesen as a leading player in the superyacht market.

We look forward to meeting old and new clients at our stand at this year’s Dubai Boat Show, a world-class event that attracts high-profile clients, yacht enthusiasts, and industry professionals from around the world, further cementing the UAE’s position as a premier yachting destination.

Our commitment to sustainability and environmentally friendly practices – with the BlueNautech programme – has resonated with the UAE’s vision for a greener future. The UAE has been actively promoting sustainable initiatives, and Heesen’s superyachts incorporate cutting-edge technology and design features that minimise their environmental impact.

The superyacht market in the UAE holds immense importance in our company’s commercial strategy. With its strategic location, favourable business environment, and commitment to sustainability, the UAE will continue to be a prominent player in the global superyacht market, and we look forward to further developing our business in the years to come.

Written by Sara Gioanola.