YACHTING AND THE POWER OF SOCIAL MEDIA

23 SEPTEMBER 2021

After two years it’s good to be back in Monaco! In this episode we are delighted to welcome Gaëlle Tallarida, Managing The superyacht industry has embraced social media as an influential tool to build brands and inspire audiences. Although the superyacht world is relatively small and friendly, content creators need to walk a thin line when it comes to client confidentiality and discretion. So what are the dos and don’ts in this domain? How do you successfully build an audience? And how do you make your content stand out? Discussing these topics on YachtTalk: Sara Gioanola, Heesen’s PR & Press Office Manager, Tom van Oossanen, superyacht photographer, and Scott Hampton, yacht painting and social media specialist.